Emmanuel Smart is a Nigerian‑born business consultant, entrepreneur, and author, known for his work in sales strategy, brand growth, and product development.

He is the founder and CEO of The Stralution Company Limited, a consultancy that helps businesses design, develop and market products and services that meet real customer needs — leveraging data, strategic selling, and brand‑growth insights.

As an author, Smart has written several books aimed at helping entrepreneurs, business owners and professionals succeed. Notable works include Make What Customers Want — a guide to developing global brands — and A Sales Man’s Story.

He also authored Letters to My Daughter: A Father’s View on Gender Equality, reflecting his interest in social issues beyond business.
The Guardian Nigeria

Over more than a decade, Smart has consulted for financial‑services firms, fast‑moving consumer goods businesses, and government agencies, helping launch some of the fastest‑selling products in West Africa (including a well‑known cookie brand).

He has also been recognized with several awards for excellence in entrepreneurship and brand development, underscoring his influence in the African business ecosystem.

Through his writing, consulting, and training work, Emmanuel Smart advocates for customer‑centric entrepreneurship, disciplined sales systems, and building profitable yet ethical businesses — with the goal of empowering individuals and companies in Africa and beyond.